Creating a theme for your meetings and events might sound like an easy job, but it actually requires a lot of professionalism and accuracy. This is your first means of communication with your audience, proper care needs to be taken to ensure that it carries the right message along and that it is to your mission and organization.
First and foremost when creating a theme for your meetings, you must have a unified storyline. It should not be ambiguous so that your attendees won’t be confused or get mixed messages about your theme. The theme should contain all the design elements and present the events in form of an experience to communicate a unified storyline that will completely intrigue the attendees.
The next step is to choose your theme’s tagline. Choosing your theme’s tagline is critical because it provides the centerpiece idea from which the meeting presenters will focus on. Click To Tweet They must reinforce the key messages of the event that will be the clear call to action when everyone leaves. Although it is a challenge to continually come up with great meeting themes, by following the basic concepts such as using defined storyline and choosing the right tagline, every meeting theme created will be a perfect one. Another important point to take note of is the length and precision of theme. Make the theme as precise as possible by using few words that will communicate all the ideas needed to be known.
Another very important concept in creating a theme for meetings is to stay updated. Read the newspaper to see what the local news is saying about activities around, this might influence the choice of words for the theme.EVENT THEMES
Event themes are less formal and so can be a little bit more dynamic. While choosing a theme for your event, try to be as neutral as possible by not to picking a theme that promotes a religious, polarizing or political agenda. Just like in theme for meetings, avoid using phrases or words that are so broad that they lose all sense of meaning. Here are a few tips that will help make the event theme a successful one;
Remember your mission by checking your mission statement. Let your attendee know the importance of this event by making a clear statement of the mission.
Always remember to add a descriptor as this will give your attendees some idea about the event you are calling them to attend. The descriptor will state if the event is a luncheon, silent auction, dance party, black tie dinner, and so on.
Make sure your event theme is as broad and as abstract as possible. This prevents focusing on a particular group of people thereby attracting diverse group of people from different disciplines.
If you’re still having difficulties creating a theme for your event, do a little community survey to check what people in your vicinity find intriguing. Themes created from such surveys are very likely to attract people.
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Exceptional Occasions, a full-service meeting and event planning firm based in League City, Texas. The company provides meeting and event concept development and design, financial management, site selection, venue/vendor selection and contract negotiation, marketing support. Employ a seasoned event planning professional to be sure that every aspect of your event goes off without a hitch. Contact Exceptional Occasions and let’s form an alliance.